Indonesia’s first global girl group, no na, step into a new lane with their latest single “the one,” a dreamy, slow-burning pop track that leans into nostalgia without ever losing its modern edge. Released through 88rising, the song shows how quickly the quartet—Christy, Esther, Baila, and Shaz—have found their footing on the global stage.

no na’s new single “the one” shows the group tightening their sound and leaning further into the retro-pop direction they’ve been hinting at since debut. The track uses a simple, steady arrangement built around retro synth lines and a set of strings that come in and out without overwhelming the rest of the mix. The production isn’t cluttered; everything is spaced out, and you can hear how each layer sits in the track. 

The music video adds another layer entirely. Instead of leaning into glossy futurism or hyper-saturated digital aesthetics, no na step into a full retro universe that looks like someone dug through a 1980s broadcast archive and stitched the best parts together. The psychic-hotline concept could have easily tipped into parody, but the group plays it with a balance of humor and sincerity. The analog filters, the VHS-style textures, the campy infomercial moments—they all work because the members commit fully to the bit. There’s a loose, effortless charm in the way they move through the scenes, switching from choreographed moments to more playful, character-driven shots.

And the choreography deserves a mention: slick, clean, and intentionally understated. Instead of overwhelming the song, it flows with it, echoing the dreamy atmosphere rather than fighting against it. It shows that no na understand how to fill a frame without overselling themselves.

no na have only been around for a few months, but the trajectory is already obvious. “shoot,” “superstitious,” and “sad face :(” all had pieces of their identity, but “the one” feels like them finally clicking into focus. Even outside of the music, the fact that Samsung, Tiffany & Co., and BAPE have already tapped them says plenty about how quickly they’re being recognized. But what matters more is that none of it feels disconnected from who they are — four young Indonesian artists stepping into the global stage without sanding down their identity.

What’s interesting about no na is how they carry that identity. It’s not loud. It’s not wrapped in slogans. It’s in the warmth of their tone, the brightness of their visuals, the way they approach pop from a slightly different angle than the usual formulas. You can hear it in “the one”: a mix of modern gloss and something undeniably rooted in where they come from.

This song isn’t built to shout for attention. It’s built to stay with you a little. And it does — not because it’s huge, but because it’s honest to the moment they’re in.

With “the one,” no na aren’t chasing global pop. They’re growing into it — naturally, confidently, and in their own way.